PRESS RELEASE / October 16, 2022 (Boston, MA) – Framingham-Based Jack’s Abby Craft Lagers announces new collaboration light lager with the Boston Celtics called Banner City. This beer will replace Pride and Parquet as the Official Craft Beer of The Boston Celtics moving forward.
“Banner City is a tribute to the values of the Celtics and Boston as a whole; Grit; Hard Work; Pride; And Of Course, Winning!” – Sam Hendler Co-Founder Jack’s Abby Craft Lagers
The beer is a light lager brewed with 100% American Two-Row Barley. They use a traditional step mashing and natural carbonation process to get the maximum flavor possible for a light lager that lands at only 96 Calories.
For the can design Jack’s Abby wanted to pay tribute to Celtics heritage and iconography in a bold way. The classic Celtics logo is presented unmistakably up front and gives way to a scaled up basketball pattern featuring the years where the Celtics have raised a banner. The fonts, colors and patterns exude Celtics tradition with a nod to the future.
“We hope this new collaboration can is something our fans and Celtics fans will be wildly proud to raise this season.” – Rob Day VP Of Marketing Jack’s Abby Craft Lagers
This beer is hitting draft lines around Boston for the tip off of the season. You can join the Jack’s Abby team at The Greatest Bar on Tuesday, October 18 from 5:30 to 7:30 pm to celebrate the start of the new season and try the new beer.
Small amounts of the cans will be released immediately in 6 pack 12oz format. These will be more widely available in November.
Jack’s Abby Craft Lagers has been brewing world class lager using traditional German standards and American innovation since 2011. Founded by three brothers, Jack, Eric, and Sam Hendler, Jack’s Abby has become a mainstay of the craft brewing scene in the Northeast and nationwide.