Now with zero grams of sugar per serving, Arctic Chill – the only hard seltzer brand crafted with Polar Seltzer – makes it clear that they are not just for the summer season


PRESS RELEASE / August 31, 2020 (Boston, MA) – Today, the hard seltzer brand formerly known as Arctic Summer has officially unveiled a new name: Arctic Chill. To better reflect the year-round nature of the hard seltzer category, Arctic Chill – the only hard seltzer crafted with cult favorite Polar Seltzer – has introduced updated branding for fans to enjoy its award-winning hard seltzers whenever they choose. Made chill with Polar Seltzer, Arctic Chill uses the same proprietary carbonation style and premium natural flavors and aromas, just spiked with alcohol. The tiny bubbles carry and brighten the bold fruit essences, delivering the refreshing taste of real seltzer.

“When we launched Arctic Summer last year, we were blown away by the response from fans. But we also quickly learned that people were just as eager to drink it throughout fall and winter months – just like they drink non-alcoholic seltzer all year long,” said Jon London, Chief Marketing Officer at Mass. Bay Brewing Company, maker of Arctic Chill. “We felt the brand deserved a name that better reflected how people enjoy it – ice cold and year-round – as well as its laidback personality.”

Arctic Chill will continue to offer the same flavors consumers know and love, but now all with 0g of sugar per serving, 100 calories, and 5% alc/vol. The new can design better reflects the clean, crisp, refreshing taste of the product. The popular mix pack options, The Daytripper Mix and The Weekender Mix, and 6-packs of Raspberry Lime and award-winning Ginger Lime will be returning to shelves. All Arctic Chill products are naturally gluten-free, vegan, and keto-friendly.

Arctic Chill can be found on Instagram, Twitter and Facebook. Follow along with #DrinkArcticChill or visit us at


About Arctic Chill Hard Seltzer

Arctic Chill Hard Seltzer is produced by Boston-based Mass. Bay Brewing Company. Developed in collaboration with Polar Seltzer, Arctic Chill is defined by its unparalleled carbonation, true-to-life fruit flavors, and real seltzer taste. All Arctic Chill recipes feature Polar Seltzer as the main ingredient. Crisp and refreshing, Arctic Chill offers an authentic way to enjoy hard seltzer year-round. To learn more, visit or visit the brand on social @DrinkArcticChill.


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