Samuel Adams Releases Sam ’76

PRESS RELEASE / BOSTON October 6, 2017

Jim Koch unveiled a new brew that is uniquely drinkable, flavorful and aromatic – Sam ’76. After a year of experimenting and 60 iterations with multiple combinations of 12 different hop varieties, the end result of Sam ’76 will surprise any craft beer lover with huge flavor yet light-bodied crispness




By experimenting with both lager and ale yeast strains, the brewers at Sam Adams came up with the concept for a brand new beer – Sam ’76. This truly unique brew takes two active fermentations and blends them together to create a deliciously harmonious result. This process delivevers a distinct flavor that showcases the slight fruitiness of an ale with the balanced drinkability and smoothness of a lager. Sam ’76 will surprise any craf beer lover with its huge flavor and aroma along with a light-bodied, refreshing crispness. At just 4.7% ABV, this brew is perfect for those sessionable occasions. Cascade, Citra, Mosaic, Simcoe and Galaxy hops impart a tropical citrus aroma that gives way to a bright, juicy citrus hop flavor but without the hop bitterness. The brewers have been experimenting for over a year, tested over 60 iterations with multiple combinations of 12 dierent hop varieties in the nano brewery in Boston in order to perfect the Sam ’76 recipe.


Sam ’76 will be available nationwide in early 2018 in 6-pack cans for a suggested
retail price (SRP) of $8.99-$9.99, 12-pack cans for a SRP of $15.99-$17.99, 16 oz.
single serve cans for a SRP of $1.99 – $2.49. Price varies by market.
STYLE: Lager
MALT VARIETIES: Samuel Adams Pale-2 Row Harrington Blend, White Wheat, Golden Naked Oats, and Carafoam
HOP VARIETIES: Cascade, Citra, Mosaic, Simcoe, and Galaxy Hops
IBUS: 12
YEAST STRAINS: Lager and Ale yeast


About Samuel Adams and The Boston Beer Company

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America’s leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America.

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Samuel Adams and Sam Adams are registered trademarks of The Boston Beer Company.


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