PRESS RELEASE / January 11, 2022 (Springfield, MA) – University of Massachusetts and National Basketball Association legend Marcus Camby joins Massachusetts based White Lion Brewing Company in a strategic partnership. White Lion currently distributes a small independent portfolio of artisan brands in Massachusetts; primarily the western part of the state. Camby’s goal is to help open new markets throughout New England and the Tri-State as well as release his own portfolio of beer brewed by White Lion.
“White Lion continues to expand its community reach. We have a proven track record and incredible community partners like the Naismith Basketball Hall of Fame, the AHL Springfield Thunderbirds, and MGM Springfield to name a few. I remember when Marcus electrified the region, just thinking about it brings back so many great memories. He loves our brand and what it represents; we are very excited and think we have a game winner.” said White Lion Brewing Company President Ray Berry.
Marcus shared his enthusiasm, “I am extremely impressed by the brewery’s commitment to the community and its approach to diversifying the craft beer trade. I look forward to being a part of expanding the brand throughout the New England and Tri-State region. This is my home, and to be able to have a quality beer named after me, and be able to tell its story, is something I’m truly excited about!”
The White Lion Brewing Company, the first craft beer brand to go to market in Springfield, Massachusetts, the company has all of the necessary ingredients for a successful, sustainable future: A compelling brand, a smart plan for growth, and a commitment to being a vital part of the city’s renaissance. More than a brewer, White Lion intends to serve as a catalyst for Springfield’s revitalization.