The brewery’s hazy IPA, Be Smooth, will be available year-round
across their New England market starting November 1, 2023.
PRESS RELEASE / October 27, 2023 (WORCESTER, MA) – Wormtown Brewery announces the launch of their newest year-round offering, Be Smooth. This hazy New England style IPA will be available across Massachusetts on November 1st, 2023, and will be distributed throughout Wormtown Brewery’s New England footprint beginning January 2024.
True to its name, Be Smooth is a juicy, hazy IPA full of exciting hop aromas while remaining smooth to taste. “We experimented with different brewing techniques to bring you the smoothest New England IPA we could” says Scott Drake, Head Brewer at Wormtown Brewery. “We are known for our traditional west and east coast IPAs and decided we needed a full New England IPA to include in our year-round portfolio. We can appeal to a wider range of hop lovers by bringing more IPA variety to what we offer.”
Wormtown Brewery is known for their flagship beer, Be Hoppy, a West Coast style IPA. Be Smooth was originally introduced as a part of the brewery’s “Be You” Variety Pack, which was released for a limited time in May of 2023. Be Smooth was received well in the market and has been in high demand since. Adding this hazy New England style IPA to the brewery’s year-round portfolio falls in line with the brewery’s mission to celebrate the community through the love of beer. “We want to provide something that appeals to everyone – the silky, smooth, soft, fruity characteristics of Be Smooth will appeal to so many Wormtown drinkers” says Kim Golinski, President of Wormtown Brewery.
Be Smooth will be available along with Be Hoppy at liquor stores, bars and restaurants across Massachusetts starting November 1st, 2023. You can also enjoy this new beer and many other offerings at their taprooms located in Worcester, Ma and Foxborough, Ma. Learn more about Be Smooth by visiting their website: www.wormtownbrewery.com/beers/be-smooth
Founded in 2010, Wormtown Brewery is committed to brewing world-class beers using locally sourced ingredients regardless of cost. Our motto “A Piece of Mass in Every Glass” means our beers are crafted with the freshest ingredients for the freshest beer. This dedication to quality over quantity has earned us over 160 awards worldwide for a vast collection of recipes; but if it’s a premier IPA you are looking for, we know how to make you Be Hoppy®! Find out more by visiting: www.wormtownbrewery.com
Visit our taprooms in Worcester or Foxborough and experience 12+ constantly rotating draft beers, hand-crafted small bites, and rotating pop up kitchens from our local restaurant partners.