PRESS RELEASE / September 27, 2019 (Ipswich, MA) – It will very soon be the SEASON OF THE WITCH in Salem and True North Ales has joined the fun with the introduction of a new witch’s brew for the Halloween season. Salem sees more than 1.2 million visitors during the month of October. True North Ales has partnered with 25 prominent bars and restaurants in Salem to serve a new specialty beer we call SEASON OF THE WITCH. The beer is a hazy, juicy New England IPA. With an ABV just under 6%, celebrants of the spooky happenings in Salem should feel confident that they can have one or two and fully enjoy their visit to the Witch City. It is our intention to add to the overall experience for visitors who will return home and tell their friends, “I went to Salem and had an amazing time! Lots of wacky people on the streets. Had a great meal and a fabulous new beer, SEASON OF THE WITCH from True North Ales. You gotta go!”
SEASON OF THE WITCH Hazy & Juicy IPA ABV 5.9%
Double dry hopped with Citra, Vic Secret, and Strata. A soft mouthfeel carries explosive flavors and aromas of passionfruit, mango, pineapple, and melon.
| Salem Bars & Restaurants Pouring SEASON OF THE WITCH | |
| Bambolina | Markos Taverna |
| Bit Bar | Mercy Tavern |
| Boston Burger | O’Neills Pub & Restaurant |
| Brodie’s Seaport | Opus |
| Brothers Taverna | Rockafellas |
| Engine House Pizza | Salem Waterfront Hotel – Regatta Pub |
| Flatbread Company | Sea Level Oyster Bar |
| Flying Saucer Pizza Company | Sidelines Sports Bar & Grill |
| Gulu-Gulu Café | The Hotel Salem |
| Howling Wolf Taqueria | The Lobster Shanty |
| Kokeshi | Turner’s Seafood |
| Ledger Restaurant | Village Tavern |
| Longboards Restaurant & Bar | True North Ales Taproom (Ipswich) |
About True North Ales
The True North Ale Company is located on Boston’s North Shore in historic Ipswich, Massachusetts. The word “True” of True North Ales has special meaning to us and reflects our core values of integrity and honesty in all that we do. “North” refers to Boston’s North Shore, our home. And “True North” reflects the nautical and maritime heritage of Ipswich and the surrounding communities.
Newly built and opened in the autumn of 2017 by the father and son team of Gary and Jake Rogers, the brewery boasts a 15,000+ square foot facility with state-of-the-art brewing equipment, a high-speed canning line, and on-site taproom, patio, and events space. Our Taproom offers a welcoming environment to thirsty locals and out-of-town visitors, and a gathering place for business and community groups. Very recently opened, The North Side event space is available for large and small group gatherings ranging from fundraisers to corporate meetings to weddings.
Tried it last night. Beer is fantastic.
Hello Mass Brew Bros. This is Gary at True North Ales with an expansion of our press release.
People flock to Salem each year to have fun. And we felt that having them there could provide a “teachable moment” so they would better understand the history of the city. As a Beverly native, I have long understood the horror of the witch trials. The puns used in our poster were placed there in order to coax people to the Salem page on our web site where we explain the puns and provide a link to additional historical information. I hope people appreciate that our intentions were good. Here is the link: http://www.truenorthales.com/salem.
Sincerely,
-Gary