PRESS RELEASE / June 5, 2024 (Ipswich, MA) – True North Ale Company announces the release of Ice Bucket IPA, honoring the memory of Pete Frates, creator of the Ice Bucket Challenge, and raising awareness and money to END ALS! Ice Bucket IPA is copiously hopped! Tropical and stone fruit dominate the flavor and aroma with notes of pink grapefruit, mango, lychee, and raspberry candy. $1 of every pint sold is donated to support the ALS Therapy Development Institute, Watertown, MA. Hops provided by Ales For ALS TM.

Ice Bucket IPA is available exclusively at the True North Ales taproom on draft and four packs to-go.


About True North Ale Company

True North Ale Company is located in Ipswich, Massachusetts. Opened in 2017, its beers have been poured in more than 1,800 bars and restaurants and sold in more than 1,500 stores in Massachusetts, New Hampshire, and Rhode Island. The brewery has won major international awards, to include a Gold Award at the 2018 World Beer Cup, a Gold Medal at the 2023 Great American Beer Fest, Gold and Bronze Medals at the 2021 Great American Beer Fest, a Silver Medal at the 2024 World Beer Cup, and a Silver Medal at the 2020 Great American Beer Fest. It was voted Best Brewery on Boston’s North Shore four consecutive years. Its North Shore location features 150+ seat open-air and tented patios and 150+ seat indoor seating. The North Side events venue may host events with more than 250 guests.

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