PRESS RELEASE / September 12, 2025 (Boston, MA) – Samuel Adams annual Octoberfest Celebrations are back! The celebrations will feature everyone’s favorite fall beer, Octoberfest, along with fest-style brews. While both locations will be featuring different entertainment lineups, unique food offerings and giveaway opportunities, we’re excited to share our featured fest-style brews that we’ll be debuting:
- BEER GARDEN PUMPERNICKLE DUNKEL / 5.5% ABV
- This German-style Dunkel rests over cocoa nibs and a touch of pumpernickel for a rich, earthy depth of flavor that complements slight notes of chocolate. Ideal for the first chilly evenings of Autumn, this Dunkel showcases hearty, bready malt notes with a subtle rye-like complexity, all balanced by a crisp body and dry finish from Noble Hops.
- BEER GARDEN FESTBIER / 5% ABV
- Brewed in the tradition of a modern Munich festbier, this refreshing yet hearty pale lager uses heirloom pilsner and Munich malts as well as a famous German monastery’s lager yeast to create a clean, malty beer worthy of celebration.
More details about the upcoming events and including ticket details can be found below
WHEN/WHERE:
SAM ADAMS DOWNTOWN BOSTON TAPROOM
60 State Street, Boston, MA 02130
Tickets $10 pre-sale / $15 at the door
- Pre-sale ticket includes advanced entry and Octoberfest party swag including souvenir can grip and 12 oz can of Octoberfest
Friday 9/19: 6-11PM (21+ ONLY)
- 6:30-10:30pm: Different Strokez Band
- 7-11PM: The Beantown Boys [Rooftop]
- Stein Hoisting at 7PM, 8PM, 9PM, 10PM
Saturday 9/20: 11:00AM-11:00PM (21+ ONLY)
- 12-4PM: Bavarian Brothers [Beer Hall]
- 6:30-10:30: Robert Thackery & the Light House Route Band [Beer Hall]
- Stein Hoisting at 12PM,1PM, 2PM, 3PM, 4PM, 5PM, 6PM, 7PM, 8PM, 9PM,10pm
Sunday 9/21: 3:30-9PM
- 12:30-3:30PM: Tubafrau Hofbrau Band [Beer Hall]
- Stein Hoisting at 12PM, 1PM, 2,PM, 3PM, 4PM,
SAM ADAMS BOSTON BREWERY
30 Germania Street, Boston, MA 02130
Thursday 9/25: 6:30PM
- Guided beer dinner in our underground Bier Keller
- 4 course meal in partnership with No Joke Smoke
- 4 beer pairings, including a sample of an exclusive barrel aged beer
Tickets $10 pre-sale / $15 at the door
- Ticket includes a can of Octoberfest and party swag including a can grip, beaded necklace, and Octoberfest hat.
Friday 9/26: 5-10pm
- Live music from Heyssis 5-8pm
- Stein Hoisting
- Food specials including Brat Plates with Potato Salad and Bavarian Baked Pretzels
Saturday 9/27: 11am-6pm
- Live music by Lighthouse Route 11:30am-2:30pm
- Live music by Bog Berries 3-6pm
- Stein Hoisting
- Food specials including Brat Plates with Potato Salad and Bavarian Baked Pretzels
- Octoberfest Tour Experience
- Join us for a Bavarian-inspired experience that celebrates the traditions of Oktoberfest: Sam Adams style. This immersive, seasonal tour blends our rich brewing heritage with the festive flair of Munich’s iconic beer festival. Includes two beer samples, a food pairing, and a commemorative post card. $15 add-on
Sunday 9/28: 11am – 6pm
- Live music by Rob Thackery 11-2PM
- Live music by Nikki & the Barn Boys 2:30-5:30pm
- Stein Hoisting
- Food specials including Brat Plates with Potato Salad and Bavarian Baked Pretzels
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer
