PRESS RELEASE / September 1, 2023 (Boston, MA) – Made in partnership with our friends at Eastern Standard Provisions, this Dunkel uses their pretzels to pump up the bready notes to this lager and salt to add some contrast that brightens the beer up. Best paired with pretzels, this brew is the ideal Octoberfest beer! The Samuel Adams Wheelhaus Dunkel will be available only in Boston at our Brewery and Downtown Taproom starting September 21st.

Samuel Adams will be hosting Oktoberfest celebrations at both their Boston breweries as well. A VIP 3-course Beer Dinner is set for Thursday September 21st at their Boston Brewery in Jamaica Plain. It will be followed by a three day fest that features live music, fest food, lawn games, and stein hoisting contests all weekend long September 22-24. Your $10 ticket includes your first pint of Octoberfest, a souvenir plastics stein, and some special party swag! Similar events will be held September 22-24 over at the Boston Taproom at Faneuil Hall and tickets are available here.


About Samuel Adams

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit or follow @SamuelAdamsBeer.


About Eastern Standard Provisions

Our Boston-based team is fiercely passionate in our pursuit of making the best artisanal snack food on the planet. This stemmed from our mutual love of snacking, and a desire to make delicious snacks with all natural ingredients that you can feel good about eating.


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