PRESS RELEASE / August 11, 2025 (Boston, MA) – Samuel Adams has partnered with Red Sox third baseman Alex Bregman to release Bregman’s Beer — a limited-edition pale ale brewed for Boston game days and bold enough to match the energy Bregman brings to the field. Crisp, citrusy, and packed with hometown pride, the new brew is now available exclusively at the Samuel Adams Downtown Taproom and Boston Brewery.
This is Bregman’s first custom collaboration since joining the Red Sox, and Samuel Adams’ latest hometown tribute to Boston sports legends. The partnership brings together two powerhouse names in Boston culture – a bold brand and an all-star player – in one toast-worthy release.
“Alex Bregman is new to Boston, but he plays with the kind of passion and grit that this city instantly respects,” said Lauren True, head of brand, Samuel Adams. “He’s a natural fit for Sam Adams, where achieving greatness and hometown pride are core to our brand.”
“Nothing in Boston is handed to you – you’ve got to earn it,” said Alex Bregman. “That’s what I love about this city. Bregman’s Beer with Samuel Adams is a nod to that spirit – bold, proud, and built for game day.”
BEER DETAILS:
- Style: Pale Ale
- ABV: 5.8%
- Tasting Notes: Bright citrus hops, subtle pine, clean finish
- Availability: Draft and limited-edition cans, only at the Samuel Adams Downtown Taproom and Boston Brewery
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer
