Limited–Time Collaboration Celebrates Legendary Entertainer Bing Crosby

And Timeless Carol Ahead of Holiday Season


PRESS RELEASE / November 9, 2023 (Providence, RI) – Iconic New England craft brewer Narragansett Beer is thrilled to collaborate with the estate of timeless crooner Bing Crosby to release White Christmas Winter Warmer – a truly unique brew to make this holiday season even more merry and bright. 

Brewed with dark cherries, sweet orange peel and ginger, White Christmas Winter Warmer ale offers notes of toffee and dried fruit with a slight sweetness. English hops provide a hint of bitterness and spice, making it the perfect beer for sipping by the fireplace, raising a toast at festive gatherings, or as a memorable gift to family and friends who are dreaming of a white Christmas.

Inspired by Bing Crosby’s legacy, this brew celebrates the entertainer’s everlasting contributions to the holiday season. His smooth voice and iconic rendition of “White Christmas” has touched the hearts of generations, making him an enduring symbol of the festive holiday spirit. Similarly, Narragansett is proud to be a heritage brand that has been part of celebrations for years.

“The holiday season is such a special time in New England. To celebrate this time of year, we’re honored to be pay homage to legendary Bing Crosby and his beloved song by creating a beer that captures the spirit of the holiday season,” said Mark Hellendrung, President of Narragansett Beer, “We’re excited for ‘Gansett fans to indulge in the smooth flavor of this limited holiday classic and let the magic of Bing Crosby serenade their ears and their taste buds!”

“We are so thrilled to continue celebrating my father’s legacy this year by ringing in the holiday season with Narragansett Beer,” shares Harry Crosby on behalf of the Crosby Estate. “Their White Christmas Winter Warmer ale is such a wonderful tribute to his love of the holidays and bringing people together.”

Local neighbors can toast to the holidays and new brew at the Narragansett Brewery’s Tree Lighting Ceremony Saturday, December 2 at 4:00pm and join in the joyous harmonies of carolers serenading the crowd with classic holiday melodies. As the magnificent tree comes to life, savor the moment with a pint of White Christmas Winter Warmer ale or a cup of complimentary hot chocolate. Bring an ornament to add to the tree!

For those looking to keep cozy at home this holiday season, tune into the Narragansett Beer & Bing Crosby Winter Warmer Yule Log on YouTube. This seasonal video pairs perfectly with a can of White Christmas Winter Warmer ale and will delight guests of all ages at your next holiday gathering.


At 7.4% ABV, White Christmas Winter Warmer is available for a limited time throughout Rhode Island and Massachusetts. For more information about the collaboration, please visit

About Narragansett Beer

Narragansett Beer…Brewed since 1890. ‘Gansett is a straightforward, quality beer that has been a New England tradition for generations, producing a classic family of award-winning American lagers & ales. Today, ‘Gansett is produced in Providence, R.I., and Rochester, N.Y. and is the 32nd largest craft brewer in America and the fastest growing in the Northeast. Narragansett is available for purchase in local restaurants, bars, and liquor stores throughout New England, New York, New Jersey, Pennsylvania, Delaware, the District of Columbia, Georgia, Maryland, Kentucky, Ohio, Indiana, Wisconsin, North Carolina, South Carolina, Florida, Virginia, Portland, Ore., Colorado, and Nashville, and Chattanooga, Tenn. Thirsty for more? Visit or follow Narragansett on Facebook (/NarragansettBeer), Instagram (@GansettBeer), and Twitter (@GansettBeer).

About Primary Wave Music

The Home of Legends. Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Sun Records, Times Music (subsidiary of the Times of India Group), Bob Marley, Prince, Stevie Nicks, James Brown, Robby Krieger and Ray Manzarek (The Doors), Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Burt Bacharach, Bing Crosby, Luther Vandross, Olivia Newton-John, Ray Charles, Steven Van Zandt, Aerosmith, Def Leppard, America, War, Gerry Goffin, Traveling Wilburys (Bob Dylan), Joey Ramone, Robbie Robertson, Joey Tempest (Europe), Bob Burns (Lynyrd Skynyrd), George Brown (Kool & The Gang), Teddy Pendergrass, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Leon Russell, Paul Rodgers, Free, Toots & The Maytals, Steve Cropper, Sarah McLachlan, Martina McBride, Glenn Gould, Air Supply, Huey Lewis and the News, Jeff Porcaro (TOTO), Holly Knight, Jim Peterik, Alice In Chains, Godsmack, Disturbed, Devo, Donny Hathaway, George Merrill & Shannon Rubicam, Nicky Chinn, David Malloy, Even Stevens, Julian Casablancas (The Strokes), Noel Hogan (Cranberries), Dan Wilson, Mike Scott (Waterboys), Chris Isaak, KT Tunstall, Patrick Leonard, Sturken & Rogers, Gin Blossoms, Tom Whitlock, Steve Kipner, Matt Redman, and many more. The songs represented by Primary Wave include over 800 Top 10 singles, and over 400 #1 hits. Throughout the company’s 16-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.  For more information, please visit

Pin It on Pinterest

Share This