PRESS RELEASE / May 16, 2025 (Massachusetts) – A new beer is dropping in the Commonwealth. Introducing Masshole Light, a beer that finally gets what it means to be from Massachusetts.
Masshole Light is big on flavor, light on charm. It goes down smoothly – morning, noon or night. We’re not gonna bore you with hops talk or flavor notes. This is what Massholes truly look for in a beer – light, crisp, and easy to drink so you can go back to the well again and again.
This beer personifies the Masshole. Blue collar, white collar, it doesn’t matter. What does matter is that Brady is GOAT, Bird over Magic, the Yankees suck, and the Cape is where summer happens. It’s at an accessible price point to every Masshole who wants to drink a damned beer or 5.
“We saw a gap in the market between big beer and craft beer and wanted to create an everyday beer that was made by people in MA. Something that tasted just like their favorite beer, was priced competitively, and a beer they could relate to,” said Sam Hendler, Co-Founder of Hendler Family Brewing Company.
Masshole Light is 4.2% ABV, and available in 12 oz. cans, in 6 pack and 12 pack cartons at your local packie and dive bar in The Bay State. Masshole Light is made in Mass, not mass produced. Masshole Light is only available in Massachusetts, and only available for purchase by Massholes.
Masshole Light pairs perfectly with afternoon keno, wearing shorts in February, and making sure no one thinks they’re better than you. It’s the light beer from here.
You can follow along on Instagram @masshole_beer and give us a tag when you crack open your first one!
