Jess Baker of reports that Dogfish Head will go all in on the Brewers Association Independent Craft seal by adding a large image on the packaging of its’ most popular beer, 60-Minute IPA. “We want to amplify the dialogue in the beer community transparency and authenticity” said CEO Sam Calagione. 

Related: Bud Light is Adding Nutrition Facts to Labels, And That Could Shake Up Craft Beer 

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