PRESS RELEASE / March 30, 2023 (Worcester, MA) – Wormtown Brewery announces the launch of their new brand, SHOOK. These alcoholic beverages are made from real fruit juice and fermented cane sugar and have an ABV of 8%. SHOOK drinks are bold in flavor, gluten free, and non-GMO. The first flavors being released are “Cape Codder” and “Mai Tai”. You can find SHOOK in 4 packs of 16oz cans in the local New England market.
Industry Expert, Bump Williams says, “As the consumers of tomorrow continue to seek a healthier, better for you, all-natural beverage with a flavor-forward approach, it looks like Wormtown Brewery might have captured the essence of all this magic “DNA” in their launch of SHOOK… SHOOK’s offerings are hitting on some of the most popular flavors for consumers.”
SHOOK will be released as its own brand outside of Wormtown Brewery. Ben Roesch, from the SHOOK team says, “We do not necessarily see SHOOK and avid beer drinkers being the same audience, but we would love to see some cross over customers.” Follow along with their journey by finding SHOOK on Instagram, TikTok, and Twitter under the handle @Shook_Drinks. Find SHOOK near you at www.wormtownbrewery.com/Shook-Drinks.
Founded in 2010, Wormtown Brewery is committed to brewing world-class beers using locally sourced ingredients regardless of cost. Their motto “A Piece of Mass in Every Glass” means their beers are crafted with the freshest ingredients for the freshest beer. This dedication to quality over quantity has earned them over 160 awards worldwide for a vast collection of recipes, but if it’s a premier IPA you are looking for, they know how to make you Be Hoppy®!
