PRESS RELEASE / April 9, 2020 (Ipswich, MA) – True North Ale Company was chosen by the Serenitee Restaurant Group back in 2018 to develop a specialty beer to be served exclusively at their eight locations north of Boston. The beer, a hazy and juicy IPA, was initially offered at their Maggie’s Farm property in Middleton. They chose the name SHEAR HOPPINESS and featured Babs the sheep from their logo. The beer has been poured continuously for nearly two years, until March 16th. A batch of the beer had already been brewed and, with support from Serenitee executive management, will be brought to market later this week in stores in Massachusetts. We know that folks who would otherwise be happily visiting Serenitee locations for a pint of this great beer will enjoy having one at home. Look for SHEAR HOPPINESS Hazy & Juicy IPA in many beer stores throughout Massachusetts starting the week of April 13th.  -Cheers!



Hazy & Juicy IPA

ABV 6.4%

Brewed with 2-row, wheat, and oat malt, and fermented using our fruit-forward house ale yeast, contributing flavors of creamy peach and apricot stone fruit. Shear Hoppiness is heavily dry hopped with Citra, Mosaic, and Amarillo producing flavors of juicy fruit, pine, passion fruit, and lemon candy.



About True North Ale Company

The True North Ale Company is located on Boston’s North Shore in historic Ipswich, Massachusetts. The word “True” of True North Ales has special meaning to us and reflects our core values of integrity and honesty in all that we do. “North” refers to Boston’s North Shore, our home. And “True North” reflects the nautical and maritime heritage of Ipswich and the surrounding communities.


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