PRESS RELEASE / May 3, 2022 (Ipswich, MA) – True North Ale Company’s VINCIANNE Belgian Blonde has an exciting new look! Brewed on Boston’s North Shore, this beer earned worldwide acclaim capturing the Gold Award at the 2018 World Beer Cup. A sophisticated beer that is accessible to many palates, it pairs well with fine food.

VINCIANNE (VIN-see-ahn) is brewed with a Belgian yeast, select malts, candi syrup, and noble hops. Effervescent, crisp, and refreshing with subtle aromas and flavors reminiscent of apple, pear, earth, and black pepper. It is available now in beer stores throughout Massachusetts and New Hampshire, on tap in select restaurants, and at the True North Ales Taproom.

With the release of VINCIANNE’s new packaging, featuring the poppy fields of Flanders, True North Ales has completed the rebranding of its core line-up.


VINCIANNE joins CERVEZA Mexican Lager and NORTH SHORE Hazy IPA with dynamic new labels designed to capture the innate qualities of each beer style and to promote the liquid within each can.


About True North Ale Company

True North Ale Company is located in Ipswich, Massachusetts. Opened in 2017, its beers have been poured in more than 1,500 bars and restaurants and sold in more than 1,500 stores in Massachusetts, New Hampshire, and Rhode Island. The brewery has won multiple major international awards and has been voted Best Brewery on Boston’s North Shore four consecutive years. Its North Shore location features 150+ seat open-air and tented patios and 150+ seat indoor seating. The events venue, The North Side, may host events with more than 250 guests.

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