PRESS RELEASE / September 3, 2020 (Ipswich, MA) — True North Ale Company kicks off the fall season with SEASON OF THE WITCH, a double dry hopped hazy & juicy IPA. Citra, Vic Secret, and Strata hops produce explosive flavors and aromas of passion fruit, mango, pineapple, and melon. The ABV is relatively low at 5.9%, making for a very drinkable beer. The mouthfeel is soft, the body full.

“We brewed this beer exclusively for the good folks in Salem, MA last year. It was so popular, we decided to make it more widely available this year. It is a great patio beer. The low ABV means you can relax and have another,” said Jake Rogers, Founder & Chief of Brewery Operations at True North Ales. “Fall seasonals have been typically pumpkin beers in recent years, but folks will find this one quite different.”

The artwork on the SEASON OF THE WITCH can was created by noted Marblehead artist Amy Hourihan. Packaged in kegs and cans, it is available in stores and restaurants throughout Massachusetts and at the True North Ales Taproom beginning Friday, September 4th. It will launch in Rhode Island next week.



About True North Ale Company

True North Ale Company is located in Ipswich, Massachusetts. Opened in 2017, its beers have been poured in nearly 1,000 bars and restaurants and sold in more than 1,000 stores in Massachusetts and Rhode Island. The brewery has won major international awards, to include a Gold Award at the 2018 World Beer Cup. It has been voted Best Brewery on Boston’s North Shore three consecutive years. Its North Shore location features a 100+ seat tented patio, a 100+ seat taproom, and an events venue, The North Side, that may host events with more than 250 guests.


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