PRESS RELEASE / May 9, 2020 (Ipswich, MA) – May is ALS Awareness Month and True North Ale Company has launched a new brew selling in select stores throughout Massachusetts. Dubbed ICE BUCKET PALE, the beer honors the memory of Pete Frates and his Ice Bucket Challenge. In addition, $2 of every 4-pack sold will be donated to the ALS Therapy Development Institute in Cambridge to help in finding a cure for ALS. The beer is a hoppy West Coast Extra Pale Ale offering a range of juicy flavors and a nice hops bite. Bronze Medal winner at the 2019 North American Brewers Association competition.
ICE BUCKET PALE
West Coast Extra Pale Ale
Bronze Medal at 2019 North American Brewers Association competition
Ice Bucket Pale, dedicated to the memory of Pete Frates and his Ice Bucket Challenge, is brewed with the exclusive hops blend supplied by the Ales for ALS organization, offering flavors and aromas of tropical fruit, stone fruit, citrus, candied raspberry, apple, pine, cedar, green bell pepper, papaya, melon, and coconut, to name just a few.
$2 of every 4-pack sold from our Taproom is donated to the ALS Therapy Development Institute in Cambridge, MA.
The True North Ale Company is located on Boston’s North Shore in historic Ipswich, Massachusetts. The word “True” of True North Ales has special meaning to us and reflects our core values of integrity and honesty in all that we do. “North” refers to Boston’s North Shore, our home. And “True North” reflects the nautical and maritime heritage of Ipswich and the surrounding communities.