PRESS RELEASE / August 2, 2021 (Boston, MA) – Be-leaf it or not, Jack-O is back-o! along with Samuel Adams OctoberFest. Both will hit shelves as early as this week. These two well-loved beers signal sweater weather is near, and we’re marking the return of festival season in a big way by proclaiming it’s OK-TO-BEER-FEST.
RAISE A STEIN TO FESTIVAL SEASON WITH OCTOBERFEST
The #1 fall seasonal is a hearty Märzen with a toasty malt sweetness and a light hop character that’s fit for a celebration. OctoberFest is smooth with a deep malt complexity, roasty sweetness and light hop character that is perfectly festive.
And in the true spirit of celebrating beer, Samuel Adams is giving away 5 golden tickets to win a trip for four to the 2022 Oktoberfest in Munich. Find the golden bottle in specially marked OctoberFest 12-packs to win!
6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 28pk 12oz Bottles: SRP $29.99 | 12pk 12oz Cans: SRP $17.99
EMBRACE THE FIRST SIGNS OF FALL WITH JACK-O
Jack-O is BACK by popular demand! This brew is packed with flavors that recall memories of homemade pumpkin pie: fresh pumpkin, cinnamon and nutmeg. A subtle note of fresh citrus balances out the spices to offer a crisp finish. This beer is the perfect transition from summer into the cool autumn months – grab it while you can!
6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 12pk 12oz Cans: SRP $17.99
COZY UP TO THE SWEATER WEATHER VARIETY PACK
This upgraded seasonal assortment offers OctoberFest, Jack-O, Samuel Adams’ flagship Boston Lager and all-new Festbier, a variety pack exclusive. Festbier has a medium body, clean finish, with notes of toasty Munich malt that makes it the perfect fall sipper to toast to the new autumn season.
12pk 12 oz Bottles: SRP $ 17.99 | 24pk 12oz Bottles: SRP $28.99 12pk 12oz Cans: SRP $17.99