They’re BACK! Samuel Adams OctoberFest and Jack-O

by | Aug 20, 2021 | Beer Releases, News | 0 comments

PRESS RELEASE / August 2, 2021 (Boston, MA) – Be-leaf it or not, Jack-O is back-o! along with Samuel Adams OctoberFest. Both will hit shelves as early as this week. These two well-loved beers signal sweater weather is near, and we’re marking the return of festival season in a big way by proclaiming it’s OK-TO-BEER-FEST.

 

 

RAISE A STEIN TO FESTIVAL SEASON WITH OCTOBERFEST

The #1 fall seasonal is a hearty Märzen with a toasty malt sweetness and a light hop character that’s fit for a celebration. OctoberFest is smooth with a deep malt complexity, roasty sweetness and light hop character that is perfectly festive.

And in the true spirit of celebrating beer, Samuel Adams is giving away 5 golden tickets to win a trip for four to the 2022 Oktoberfest in Munich. Find the golden bottle in specially marked OctoberFest 12-packs to win!

AVAILABLE IN:

6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 28pk 12oz Bottles: SRP $29.99 | 12pk 12oz Cans: SRP $17.99

Massachusetts Marks 1st Milestone With Can Carrier Reuse & Recycle Initiative

EMBRACE THE FIRST SIGNS OF FALL WITH JACK-O

Jack-O is BACK by popular demand! This brew is packed with flavors that recall memories of homemade pumpkin pie: fresh pumpkin, cinnamon and nutmeg. A subtle note of fresh citrus balances out the spices to offer a crisp finish. This beer is the perfect transition from summer into the cool autumn months – grab it while you can!

AVAILABLE IN:

6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 12pk 12oz Cans: SRP $17.99

COZY UP TO THE SWEATER WEATHER VARIETY PACK

This upgraded seasonal assortment offers OctoberFest, Jack-O, Samuel Adams’ flagship Boston Lager and all-new Festbier, a variety pack exclusive. Festbier has a medium body, clean finish, with notes of toasty Munich malt that makes it the perfect fall sipper to toast to the new autumn season.

AVAILABLE IN:

12pk 12 oz Bottles: SRP $ 17.99 | 24pk 12oz Bottles: SRP $28.99 12pk 12oz Cans: SRP $17.99

Samuel Adams Fall Fact Sheet

 

 

About Samuel Adams
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com.

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