PRESS RELEASE / April 26, 2022 (Boston, MA) – Timberland PRO, a leader in performance and protection, and Samuel Adams, a leading American brewer revolutionizing craft beer, are kicking back with their new limited-edition, co-branded beer drinking gear made with beer-lovers in mind. This unexpected collaboration highlights the craftsmanship at the core of these innovative, creative, and well-loved brands.
For drinkers looking to crack open a cold after work beer, the Timberland PRO X Samuel Adams collection features a limited-edition work boot – complete with beer-proof technology, of course – as well as a bottle opener, high-quality hoodie and T-shirt. Serving as staples in the workshops and fridges of people across the country, this collection will be available beginning on Tuesday, April 26th nationwide at timberland.com, while supplies last.
Timberland PRO x Samuel Adams Collection Details
- Timberland PRO x Samuel Adams Direct Attach Boots (SRP: $180): These boots are complete with beer-proof technology to accommodate those more lively drinking sessions, and each pair comes with a co-branded bottle opener to keep handy when cracking open a Samuel Adams.
- Hoodie (SRP: $75): This sweatshirt features durable water repellent, double sleeve graphics, chest logo branding, woven hem label branding and more allowing it to be both fashionable, practical and also beer-proof.
- T-Shirt (SRP: $30): Made of 100% Organic Cotton Open End Jersey and durable water repellent this shirt is the third piece in the collaboration’s Beer-proof attire.
- Sam Adams Boston Lager (the perfect pairing!): Boston Lager is the flagship beer of Samuel Adams – it represents the craft beer revolution and the heartbeat of the Samuel Adams brand. This brew is a distinctive balance of spicy hops and slightly sweet roasted malts for a smooth finish, making it the perfect pairing with this limited-edition beer-proof gear.
You can also enter a giveaway on the Samuel Adams Beer Instagram Account
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when founder and brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes that drinkers would appreciate the complex, full flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American dream. For more information, visit SamuelAdams.com.