PRESS RELEASE / February 8, 2021 (Boston, MA) – The confetti was still falling at Raymond James Stadium when Sam Adams declared itself the “beer commercial champions” for the spot seen in New York and New England with Your Cousin from Boston releasing the Clydesdales. I guess you could say we put the cart before the horse with this crowning moment, but with over 7MM social media impressions, 5MM social video views and pre-game buzz valued at more than our entire big game spend, we’re pretty confident we left our mark.
In a cheeky spot running just after the game on Sunday on social and late night networks (Adult Swim, Comedy Central, MTV and VH1), Sam Adams is selling NFL-style merchandise commemorating its 2021 Beer Commercial Championship. A print ad (attached) will also run in the Boston Herald on Monday, February 8.
But it’s no joke: novelty hats, t-shirts, and glasses and more are really for sale at SamAdamsChampions.com. 100% of purchases will benefit the Samuel Adams Restaurant Strong Fund to support bar & restaurant workers impacted by COVID-19 closures. Sam Adams is contributing another $100,000 to the fund to keep the good going.
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com.