Sip the Tropics and Turn It Up with New Flavors of Locally Crafted Hard Seltzer


PRESS RELEASE / June 2, 2021 (Everett, MA) – Night Shift Brewing announces the release of two new products to the Hoot Hard Seltzer lineup – Hoot Tropical Punch: Variety Pack and Hoot Louder: Berry Blast. Since 2012, Night Shift Brewing has been on a mission to “craft better” beer and other beverages, and their hard seltzer is no exception.

In 2019, Night Shift Brewing released the original Hoot hard seltzer variety pack. It took them over a full year before that to perfect their hard seltzer recipe. “We dumped batch after batch over the course of 2018,” says co-founder Michael Oxton. “We refused to release anything we weren’t excited about ourselves. Our R&D team finally brewed something we all loved. That’s when Hoot was born.”

Unlike many hard seltzers that are watered down and back sweetened, Hoot is fermented with wine yeast, creating a naturally crispy and refreshing profile. And every can features a combination of at least two flavors, which Oxton says makes for a more fun, interesting sipping experience. The four original flavor combos included black cherry lemon, raspberry lime, blood orange mango, and pomegranate tangerine.

Just One Tenth of Plastic Can Carriers Get Re-Used Or Recycled in Massachusetts: A Group of Eco-Minded Breweries and Environmental Groups Plan to Change That

The new Tropical Punch Variety Pack is the epitome of endless summer. Sip the tropics and enjoy vacation in a can from wherever you are. The four tropical flavors featuring guava passionfruit, pineapple coconut, passionfruit yuzu, and lychee papaya are bright and bursting with fruit. Like the original variety pack, Hoot Tropical Punch cans are 4% ABV, 90 calories, gluten free, sugar free, and made with all natural flavors. They currently come in 12 packs of 12 oz. cans. MSRP $16.00

For those who really want to blast the volume this summer, Night Shift Brewing turns it up with the addition of the Hoot Louder: Berry Blast Harder Seltzer. At 8% ABV, this new seltzer has a bigger ABV without compromising Hoot’s crisp and fruity flavor. Berry Blast is a refreshing trifecta of raspberry, strawberry and blueberry and is available in 6 packs of 12 oz. cans. MSRP $10.00.

With now over nine flavors of locally crafted hard seltzer to enjoy, there is a Hoot flavor to fit all of summer’s adventures. The original Hoot, Tropical Punch Variety Pack, and Hoot Louder hard seltzers are available where Night Shift products are sold, including retailers in MA, NH, NY, ME, CT, and PA. They can also be purchased at Night Shift Brewing’s locations – Night Shift Brewing Everett Taproom & Patio, Night Shift Brewing Lovejoy Wharf Restaurant & Brewery and their Owl’s Nests Beer Gardens.


About Night Shift Brewing

Night Shift Brewing has its roots in a small kitchen on Josephine Ave in Somerville, MA. In 2007, Co-Founders Rob, Mike, and Michael began homebrewing at night, making beers for friends and family that they hoped were more delicious than the commercial options on shelves. In 2012, the trio moved their hobby to a small Everett warehouse and launched the business. They relied on a “craft better” mindset and their passionate community of loyal customers to quickly grow their staff, production, and distribution in the local market. Today, Night Shift Brewing operates locations in Everett and Boston MA, and distributes beer throughout MA, CT, PA, NY, ME, and NH. It is currently one of the top 100 craft breweries in the country by volume. For more information, please visit and follow along on Instagram @nightshiftbrewing, @nightshiftlovejoy, @owlsnestboston and @nightshiftcoffee.

Pin It on Pinterest

Share This