PRESS RELEASE / August 11, 2020 (Boston, MA) – It’s August, so you know what that means: OctoberFest is back! Samuel Adams is already welcoming the season our take on fall flavors – Jack-O, OctoberFest and the Sweater Weather Variety Pack, all on shelves starting this week.

New this fall as a limited release, Jack-O Pumpkin Ale captures the essence of the season, solving all pumpkin spice cravings even before fall officially begins. Drinkers will enjoy cinnamon and nutmeg aromas reminiscent of freshly baked pumpkin pie balanced with seasonal spices that leave a crisp and refreshing finish.

If drinkers can’t get enough of that fall feeling, they can bundle up with the new Samuel Adams Sweater Weather Variety Pack, featuring the new Jack-O, fan favorite OctoberFest, and classics including Boston Lager and Sam ’76.


About Samuel Adams

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution.  The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston.  He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit.  Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better.  Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream.  For more information, visit

Samuel Adams, Sam Adams and Samuel Adams Boston Lager are registered trademarks of The Boston Beer Company.


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