PRESS RELEASE  / May 1, 2020 (Woburn, MA) – With Lord Hobo’s five year anniversary right around the corner, they announce a transformation in their logo and a new packaging design to their core lineup. With a more unified look, the beers will be hitting the shelves this month. 

The LHBCo crown has now transformed and aligned to a more dramatic location on the packaging with fresh bursts of new colors. Daniel Lanigan, CEO of Lord Hobo, states: “As a fast-growing company wrangling with our evolving identity, it is important that we unify our bold branding. Taking our iconic LHBCo crown and brands like Boomsauce, Life, Freebird, 617, Angelica, and evolving their aesthetic to be better aligned with their cohesion of flavors, we proudly present our rebranding of Lord Hobo and our iconic beers.”

Lord Hobo has continued to evolve over these last five years and this new packaging is just the start of new and exciting news from Lord Hobo. “We have an all-star team in place right now between our marketing and sales department. With our new bold branding, we plan on continuing the growth and success of Lord Hobo with new striking packaging on these iconic beers that our brewers have perfected.” said Aubree Giarrosso, Marketing Director of Lord Hobo. 


About Lord Hobo 

Founded in 2015, Lord Hobo is one of the fastest growing breweries in the United States. Our brewery and taproom are located in Woburn, MA, and we are in the process of expanding the taproom to include an outdoor patio, additional seating inside, and more food options. We are also expanding through the addition of satellite locations, starting with the opening of a large taproom and restaurant in Boston’s Seaport district this year. 

At Lord Hobo, we strive to exceed expectations and provide consistently exceptional products, services, and experiences. We believe craft beer is the world’s most affordable luxury item and we’re determined to prove the value of the beer we bring to your table. Like you, we celebrate life, work, loved ones, and experiences, and we are proud to be a small part in your own story.

Join our Lord Hobo family on social media channels @lordhobobrewing for up to date news on what’s happening.

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