Two fan-favorite Boston brands announce exciting new beer collaboration 

PRESS RELEASE / May 24, 2023 (Woburn, MA) – Lord Hobo Brewing and Richie’s Super Premium Italian Ice have partnered up to brew a Watermelon Wheat Ale as part of Lord Hobo’s Collab Series. Available now for a limited time through the summer, this Watermelon Wheat Ale is a light and refreshing treat at 5% ABV. 

Richie Cardillo, founder of Richie’s Italian Ice, states, “This partnership is very exciting for our team. We’ve been established since 1956 and it’s been great to see our neighbors thrive throughout these years. Lord Hobo has been a great partner to work with and we’re excited to innovate on this unique collaboration together. Watermelon is one of our most popular flavors and using that inspiration on a beer is a perfect fit.”

In addition to the beer release, Richie’s slush carts will be parked at Lord Hobo’s Boston taproom this Thursday, May 25th, and at Lord Hobo Woburn the following Saturday, May 27th. More details on the events can be found on Lord Hobo’s website.

“Partnering with local companies is very important to us at Lord Hobo”, says Aubree Karls, Marketing Director at Lord Hobo. “We couldn’t be more excited to collaborate with such a long-standing iconic brand like Richie’s on this summer treat. This beer is bursting with juicy flavors to welcome the warm season. We look forward to growing our relationship with more exciting projects down the pipeline.” 

Lord Hobo’s Watermelon Wheat Ale will be available on tap in select bars and in 4-packs and 12-packs at retailers all around the Northeast. You can find the beer near you at lordhobo.com/beer-finder. 

For more information visit www.lordhobo.com or their social media accounts @lordhobobrewing.

 

About Lord Hobo Brewing

Lord Hobo Brewing Company, founded in 2015, was born out of a Boston craft beer bar. Now into our seventh year of operation, we continue to grow, bringing innovative New England style beers to our thirsty and dedicated fans. We are a self-made company that believes our consumers deserve to be recognized and appreciated for who they are. 

Our brewery, located in Woburn, Massachusetts, is the nucleus of our company. Beginning with a small tasting room and only a handful of recipes, our Woburn Taproom now has a maximum seating capacity accommodating over 400 patrons. We additionally added a full kitchen and a beautiful outdoor patio. Lord Hobo beers are currently available in 12 states throughout the Eastern United States with 15 wholesaler partners.

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