PRESS RELEASE / August 11, 2022 (Boston, MA) – While the weather might still be saying summer, 1 in 4 Americans are ready for all things pumpkin spice around the end of August. Are you gearing up to work on any fall round-ups?

Sam Adams has already been getting ahead of baristas and embracing the “pumpkin creep” with Jack-O – a pumpkin ale that will satisfy your fall cravings, no matter how early they hit. And we can’t forget to mention that the #1 fall seasonal*, OctoberFest, is also ready to hoist a stein to celebrate the long-awaited return of Oktoberfest.

OctoberFest:  This #1 fall seasonal* is our take on a century’s old classic – a hearty Märzen with a toasty malt sweetness and a light hop character that’s fit for a celebration. OctoberFest is smooth with a deep malt complexity, roasty sweetness and light hop character that is perfectly festive.  

Jack-O:  Pregame fall with Jack-O’s pleasant mix of pumpkin, cinnamon and nutmeg; paired with subtle notes of fresh citrus to balance out the seasonal spices and offer a crisp finish. Jack-O is the #1 pumpkin beer, leading the pack as pumpkin beer sales grew 21% last fall*. With pumpkin brews this refreshing, drinkers can celebrate AUG-toberfest and embrace sweater weather, even in their flip flops.  

Sweater Weather Variety Pack:  The Sweater Weather Variety Pack seasonal assortment offers OctoberFest, Jack-O, Festbier and Samuel Adams’ flagship Boston Lager.  This #1 fall seasonal variety pack* is perfect to bring to the party when summer nights turn crisp. 



About Samuel Adams 

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when founder and brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes that drinkers would appreciate the complex, full flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American dream. For more information, visit

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