PRESS RELEASE / EVERETT, MA December 4, 2017 We are proud to announce our new distribution partner: Atlantic Beverage Distributors. Starting in January, Atlantic will assume responsibility for all of our package and draft distribution in Massachusetts and Rhode Island. This move places DTR alongside such renowned local breweries as Jack’s Abby and Lord Hobo, as well as Lawson’s Finest Liquids out of Vermont. Honestly. we couldn’t be more excited.
Down The Road Beer Co. came to market in 2015 with a self-distribution model. From the early days of delivering Puk out of the back of a minivan to our modest fleet of commercial delivery trucks, we’ve grown by leaps and bounds in the past three years. Nonetheless, the demand for DTR beer has vastly outstripped our distribution capacity, so it’s time to pass of the reins to a professional distributor with the reach we need to better support our fans in Massachusetts while expanding into new markets such as Rhode Island.
Atlantic is also excited about the new partnership as they are always looking to incorporate key brands into their stable of New England craft.
“Atlantic believes that Down The Road Beer Co. is one of the top local craft breweries with scalability composing of great quality beers and a dedicated team of personnel to support statewide expansion in Massachusetts and Rhode Island,” says Atlantic Beverage Distributors General Sales Manager Mino Soghomonian.
With this announcement, DTR would like to take the opportunity to thank its amazing salesforce, indefatigable distribution team and the thousands of small business owners who have helped build Down The Road into one of the foremost craft beer brands in Massachusetts. We all wanted to believe this crazy project had legs, but between opening our taproom and signing with Atlantic, we feel like we’re finally breaking into a run. Thank you for your ongoing support and for joining us on this epic journey.
As always, we’ll see you Down The Road.
About Down The Road Beer Company: Helmed by veteran brewer Donovan Bailey, Down The Road Beer Co. is one of the fastest-growing breweries in the Greater Boston area. We’re working around the clock to cap construction of a state-of-the-art brewhouse and 300-person Everett taproom, just blocks from the Wynn Boston Harbor Casino.
About Atlantic Beverage Distributors: Our goal is to be the leader in the delivery of craft beer, craft spirits and fine wine, by providing our customers and supplier partners with exceptional service and value. We are committed to maintaining the highest standards of ethics in our business, our respect for our employees and our responsibilities to our families and the greater community. We pledge to understand and address the needs and expectations of our customers, employees and supplier partners in all facets of our business.