The first release in our brand new Virtuoso Series celebrating breakout artists from around the world
PRESS RELEASE / March 22, 2018 (Everett, MA) – Anyone who has visited Down The Road Beer Co’s taproom knows that we’re about more than just faeries and monsters. The walls of the beer hall / arcade are dominated by an epic, two-story mural, designed and sprayed by a collection of visiting graffiti artists from around the world. Art appreciation is at the core of the brewery’s identity, which is why we are proud to introduce our newest project: the Virtuoso Series.
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Each collectible release in the Virtuoso Series will feature breakout artists from around the world. The work runs the gamut from raw and gutsy to whimsical and playful – stuff that is just as comfortable sprayed on a subway station, gallery wall or beer can. Up first is GoopMassta, a Miami-based artist, and his signature hip hop frog. Both the art and the liquid are a little splash of Florida – sunny, lighthearted and laid back.
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*A minor caveat: this iteration is technically version 2.0. The original plan for this beer was significantly more avant garde, but unfortunately, it was a bit ahead of its time. The earthy ingredients have been shelved for now in anticipation of more defined legislature regarding the use of certain organic compounds in beer.
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