Dan Moerman, highly experienced ABI executive, joins Lord Hobo Brewing to further strengthen LeadershipTeam.


PRESS RELEASE / February 3, 2022 (Woburn, MA) – Lord Hobo Brewing, the well-known Massachusetts craft brewery, today announced the appointment of Dan Moerman as Vice President Sales.

Lord Hobo Brewing has been a pioneer of authentic craft beer of the highest caliber in the U.S. since the company was established 7 years ago. With a state-of-the-art brewery located in Woburn, MA, it has grown to become a leading New England craft brewery with admired brands such as Boomsauce, 617, and Juice Lord.

“We’re truly excited to welcome Dan to our company.” said Brian Walsh (CEO). “We see the appointment of Dan as another key step in strengthening our Leadership Team. Dan has the right skills, right capabilities and right personality to help lead us on our growth strategy over the coming years. Dan is very well-known and respected in the beer industry. We see his deep experience, particularly in chain sales, wholesaler relations and team leadership as critical to the future development of our sales organization”.   

Dan Moerman brings his expertise from an exemplary career in beer, spanning 26-plus years at AB InBev. “I am delighted to be joining Lord Hobo at such a pivotal point in the company’s evolution”, said Dan Moerman. “To be part of the growth plan that Brian, the Lord Hobo team and the Board have put in place is an opportunity that I could not turn down and I look forward to a really exciting journey. I want to take this opportunity to thank everyone I have worked with at ABI – I have been fortunate to be part of that company for over 26 years and to have had the opportunity to accomplish many things that I will always be proud of”.

Lord Hobo continues to grow their Leadership Team, starting with Master Brewer Keith Gabbett and now a new Vice President Sales. “Through our partnership with CPG Search Firm, Protis Global, we were gratified to have been connected with Dan.” states Brian Walsh (CEO). “We couldn’t be more honored to have his extensive experience lead our sales force as we continue our plans for rapid growth in 2022.”


About Lord Hobo

Lord Hobo Brewing is a leading New England craft brewery based in Woburn, MA. It remains privately-owned by Daniel Lanigan (the original founder), Valterra Partners and several Boston-local investors. Lord Hobo was first established in 2015 and has grown to become a pre-eminent Boston craft brewery with a reputation for having pioneered New England IPAs.

Now into our 7th year of operation, we continue to grow, bringing innovative New England style beers to thirsty and dedicated fans. We are a self-made company that believes our consumers and employees deserve to be recognized and appreciated for who they are.

Our brewery, located in Woburn, Massachusetts, is the nucleus of our company. Beginning with a small tasting room and only a handful of recipes, our Woburn Taproom now has a maximum seating capacity accommodating over 400 patrons. In addition to the Woburn taproom and our Lord Hobo Cambridge bar, we are opening a new satellite location – an 18,000sq ft brewery and restaurant located in downtown Boston: Lord Hobo Seaport, which will be opening Spring of 2022. 

Lord Hobo beers are currently available in 12 states throughout the Eastern United States with 15 wholesaler partners. 



About Protis Global

For over 26 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal, and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

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