PRESS RELEASE / March 13, 2023 (Springfield, MA) – The city of Holyoke, affectionally known as Paper City, celebrates its 150th Anniversary. Local brewery White Lion collaborated with the city of Holyoke, Explore Holyoke, regional design firm TSM, and Holyoke Craft Beer to create a commemorative label and beer release to celebrate the rich history of the city during its sesquicentennial. Holyoke 150 an American Lager will be released during the annual Holyoke Road Race Saturday, March 18th. Holyoke 150 will be available at special events and local accounts throughout 2023.
“White Lion has a history of working with the city of Holyoke and stakeholders. Last summer it joined city partners to activate Armour Yard with a summer beer garden, the collective effort created an exciting experience to the emerging city’s portfolio of special events. We have been keeping an eye on Holyoke for quite some time, it has great leadership, passionate stakeholders, and an incredible history. It is positioned to make a major impact in the region as a true destination on so many levels. We are a community committed brewery that is excited to play a part in the city’s festivities and showcase its PRIDE!,” said Ray Berry, president of White Lion.
“We’re excited to be partnering with White Lion and to see this partnership with our own Paper City Beer. To have the official unveiling of the commemorative label at this year’s St Patrick’s Road Race and 70th parade is a perfect fit” said Aaron Vega Director of the city’s Planning & Economic Development Office, adding, “As co-chair of the 150th Committee being able to bring Ray’s passion and excitement for beer and community to Holyoke as part of our 150th celebration is a true honor.”
A city that inspires, in constant growth, creating opportunities for all. A city in Hampden County with a population of 38,000.
White Lion’s grace symbolizes humankind’s goodness; it is an extension beyond race, color, creed or gender. The first craft beer brand to go to market in Springfield, MA.