PRESS RELEASE / July 20, 2022 (Boston, MA) – BOStoday is partnering with community restaurants, breweries, coffee shops, and more to celebrate the inaugural Drink Up week between July 25-31. What is Drink Up? It is a full week celebrating the local beverage industry in major cities across the U.S. Throughout this exciting week we will be shining a spotlight on the local beverage makers and businesses that make our city unique, while encouraging the community to come out and experience the beverage scene in new ways.
“From a first date over coffee to celebratory drinks with the team after a big win, sharing a beverage has long been a way to bring people together,” 6AM City CEO Ryan Johnston said. “As a participatory media brand, we see National Drink Up Week as a way to recognize, engage and connect our audience with the people behind their favorite drinks and maybe discover a new favorite in the process.”
The beverage industry pours more than $146 billion in revenue into the U.S. economy every year and is incredibly diverse in its offerings. Drink Up will celebrate anything you can drink, from coffee and tea to seltzer and cocktails to beer and wine. BOStoday will be sharing local drink content and promotions in daily newsletters (subscribe here) and via social media (BOStoday Instagram) using the hashtags #DrinkUpWeek and our local hashtag: #DrinkUpBoston.
Leading up to and during this week-long celebration, the BOStoday editorial team is excited to show what makes our great city unique and celebrate the beverage industry, while encouraging and highlighting community participation. What can you expect? A special tiramisu latte from Cannonball Cafe, a custom Hibiscus Rum cocktail from Short Path Distillery, a limited IPA release at Cheeky Monkey Brewing Co., and more.
We encourage you to participate in Drink Up Week by using the local hashtags on social media and connecting directly with the BOStoday team via email (BOStoday). Raise a glass with us and celebrate what truly makes our city local. Stay tuned for more details on who will be participating in Friday’s newsletter. The full list of specials and events will be available on our website later this week: https://bostoday.6amcity.com