PRESS RELEASE / NOVEMBER 19, 2018 (Framingham, MA) – Last July, Exhibit ‘A’ Brewing Company and Avidia Bank released a special collaboration beer in honor of the first Demo Tape Fest and included a charitable component where both Exhibit ‘A’ Brewing Company and Avidia Bank agreed to contribute a total of $2.00 from each four-pack of the beer sold to the Rise Above Foundation, which serves foster children in the MetroWest area. This beer was so successful that they decided to do it again!
Liquid Tender, which was part of Exhibit ‘A’’s Demo Tape test batch series, has graduated to their regular rotation and will be brewed twice a year. Exhibit ‘A’ Brewing Company and Avidia Bank have pledged to give $2 from every four-pack sold donated to a MetroWest nonprofit. This holiday season, Exhibit ‘A’ Brewing Company and Avidia Bank are working with the United Way of Tri-County to host Pints for Pantries, the release party for Liquid Tender. This event will raise money for United Way of Tri-County’s annual Feed-A-Family campaign, which raises money to provide families in our communities with a turkey and all the trimmings for both Thanksgiving and the December holidays.
“We are thrilled to once again partner with Avidia Bank on Liquid Tender. It’s been a great way to not only help out our community, but also bring more attention to all the great organizations that are doing great things here in the MetroWest,” said Kelsey Roth, General Manager at Exhibit ‘A’ Brewing Company. “Working with the United Way of Tri-County on its annual Feed-A-Family campaign was a no-brainer for this time of year. Beer and food have always been great ways to bring people together. We are happy to help feed families and keep them together this holiday season.”
“After all the success from the first time we made Liquid Tender, we wanted to do it again! United Way of Tri-County and Avidia Bank have a long standing relationship and we knew this would be something we could do together, especially for the holiday season,” said Katelin Cwieka, AVP-Social Media and Brand Communications Manager at Avidia Bank, “This is a great way we can get involved by not only fundraising in a unique way but also to help highlight the needs in our community and all the wonderful work United Way does.”
The limited edition of Liquid Tender will be available starting on Saturday, December 1 at the Pints for Pantries release party at Exhibit ‘A’ Brewing Company from 6:00pm-10:00pm. Tickets are $25 per person, which includes the first beer, live entertainment by Blue Light Bandit Duo, and raffles featuring Celtics tickets and a VIP tour and tasting for four people at Exhibit ‘A’ Brewing Company along with a gift basket of merchandise. Food will also be available for purchase from Melt, a poutine food truck. Tickets can be purchased at www.uwotc.org/pints. All money raised will benefit food pantries in Framingham, Marlborough and Clinton, Massachusetts.
“Avidia Bank and Exhibit ‘A’ Brewing Company are great partners of ours. We were excited when they approached us about this partnership to help raise money for local families this holiday season,” said Paul Mina, President & CEO of United Way of Tri-County. “We can’t thank companies like Avidia Bank
nd Exhibit ‘A’ Brewing Company enough for raising awareness of the thousands of families in MetroWest area that go without food for one or more meals every day.”
Exhibit ‘A’ Brewing Company invited Avidia Bank and United Way of Tri-County to brew and package the beer, allowing employees from both organizations to be involved in the whole process. The beer will be available at Exhibit ‘A’ Brewing Company and select locations in Massachusetts. For more information about Pints for Pantries visit www.uwotc.org/pints.
About Exhibit ‘A’ Brewing Company:
Exhibit ‘A’ Brewing Company is a brewery located in Framingham, MA that focuses on high quality, artisanal beers using the best ingredients.
Avidia Bank is a $1.5 billion community bank based in Hudson, MA with additional locations in Framingham, Westborough, Leominster, Shrewsbury, Clinton, Marlborough, Northborough and Clinton.
About United Way of Tri-County:
The United Way of Tri-County is a community-building organization that brings people together to care for one another. We provide programs and services, connect volunteers, and strengthen agencies to meet the critical needs of the community with the help of people like you.
