Limited-edition tasting kit includes Polar Seltzer for workday hydration and Arctic Chill hard seltzer counterparts for after-hours adult indulgence


PRESS RELEASE / November 18, 2020 (Boston, MA) – There is no wrong time to enjoy a refreshingly crisp can of seltzer, but some hours of the day call for something a bit stronger. That is why Arctic Chill Hard Seltzer – the only hard seltzer crafted with fan-favorite Polar Seltzer – is releasing the first ever limited-edition SFW | NSFW tasting kit produced in partnership with Polar Seltzer. The SFW | NSFW pack gives fans the opportunity to taste Polar Seltzer’s “safe for work” non-alcoholic recipes by day and compare them to Arctic Chill’s “not safe for work” adult beverage counterparts by night.

The 12-packs feature Polar Seltzer (SFW) and Arctic Chill hard seltzer (NSFW) in six corresponding flavors: Black Cherry, Cranberry Lime, Fresh Lime, Mandarin Orange, Raspberry Lime, and Ruby Red Grapefruit.

Fans of Arctic Chill can relish in the fact that the hard seltzer is crafted with real Polar Seltzer and uses the same signature carbonation and natural fruit flavors and essences that Polar has been perfecting for over 135 years. For the first time, fans will have a chance to taste the similarities between the two adult and non-alcoholic beverages for themselves in a single pack.

“The lines between work and play have been blurred this year like never before, so we wanted to give our fans a way to easily stock up on seltzer for all hours of the day,” said Jon London, Chief Marketing Officer at Mass. Bay Brewing Company, maker of Arctic Chill. “Whether it’s a regular day at the work-from-home office and you need something bubbly and refreshing to help you stay hydrated, or you’re looking for that same light, crisp taste in an adult beverage at the end of the day, our SFW | NSFW  tasting kits have you covered both on and off the clock.”

Featuring the refreshing taste of real seltzer, Arctic Chill contains 100 calories, 0g of sugar, and 3g carbs per serving – and comes in at 5% ABV. Both Arctic Chill and Polar Seltzer recipes are naturally gluten-free, vegan, and keto-friendly.

Only a limited number of seltzer fans will be able to get their hands on the new Arctic Chill SFW | NSFW  tasting kits, which are now available for purchase online at for $14.99.

Arctic Chill can be found on Instagram, Twitter and Facebook. Follow along with #DrinkArcticChill or visit



About Arctic Chill Hard Seltzer

Arctic Chill Hard Seltzer is produced by Boston-based Mass. Bay Brewing Company. Developed in collaboration with Polar Seltzer, Arctic Chill is defined by its unparalleled carbonation, true-to-life fruit flavors, and real seltzer taste. All Arctic Chill recipes feature Polar Seltzer as the main ingredient. Crisp and refreshing, Arctic Chill offers an authentic way to enjoy hard seltzer year-round. To learn more, visit or visit the brand on social @DrinkArcticChill.


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