PRESS RELEASE / February 4, 2021 (Ipswich, MA) – This week True North Ales will launch A SENSE OF NORMALCY Hazy & Juicy IPA. It is double dry hopped with a blend of Citra, Vic Secret, and Strata hops. Then dry hopped again with Idaho 7 and Simcoe. The beer is extraordinarily hazy in appearance with a soft mouthfeel. Pungent tropical fruit aromas are complemented by a hint of pine. The ABV is kept low at 5.9%. Doesn’t everyone need A Sense Of Normalcy right now?


Available in a limited capacity at stores throughout Massachusetts.

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About True North Ales

True North Ale Company opened in 2017 in Ipswich, Massachusetts and specializes in hazy & juicy IPAs, sophisticated Belgian ales, classic lagers, cutting-edge sours, and many more traditional and experimental styles. In 2018, VINCIANNE Belgian Blonde earned the gold award for Belgian-Style Pale and Blonde Ales at the World Beer Cup. Last fall CERVEZA Mexican Lager won a silver medal at the 2020 Great American Beer Fest. Distribution throughout Massachusetts and Rhode Island is through the Sheehan Family Companies.

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