PRESS RELEASE / January 9, 2024 (Boston, MA) – Samuel Adams Prime Time Beers Variety Pack: From bowl games to playoffs and every match-up in between, January through March is primetime for a beer. This seasonal assortment features Cold Snap alongside a roster of three NEW beers designed for making your game day more sessionable.

–  Post Season IPA: A session IPA with big hop aromas and lightness to run into the after party. A blend of passionfruit and tropical flavors and piney hops. At 4.5% ABV, Post Season will keep you in the game. ​

–  Breakaway Blonde AleLight golden & cereal-sweet Blonde Ale that’s malt-forward with a touch of tangerine. ​

–  Red Zone Lager: A malty march forward with touches of toffee complimented with snaps of red fruit aroma. It’s a lager so good you’ll go for two. ​

–  Available in: 12pk 12oz Bottles: SRP $17.99 | 24pk 12oz Bottles: SRP $28.99 | 12pk 12oz Cans: SRP $17.99



About Samuel Adams

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit or follow @SamuelAdamsBeer.

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