Introducing the New England Chowder NEIPA:
A Blend of Three Iconic Massachusetts Brands
PRESS RELEASE / August 2, 2024 (Woburn, MA) – Lord Hobo Brewing is proud to announce the latest addition to their exclusive Collab Series: a unique beer crafted in collaboration with two beloved local companies, Westminster Bakers Co. and Lobster Proper. This limited-edition beer will be launched with a special event on August 9th at Lord Hobo’s Woburn Taproom.
The New England Chowder NEIPA is a bright and hazy beer that pays homage to the classic flavors of the region. Brewed with Westminster’s iconic oyster crackers and crafted to complement the renowned lobster dishes from Lobster Proper, this beer is a tribute to the rich food culture and proud fishing community of New England.
“We’ve always been fans of Westminster Bakers Co.’s legendary Massachusetts brand and Lobster Proper’s killer menu,” said Aubree Karls, Marketing Director at Lord Hobo Brewing. “This collaboration allowed us to combine these iconic brands into a beer with a fun twist, perfectly capturing the spirit of a true New England summer, the Lord Hobo way.”
The collaboration showcases the expertise of Westminster Bakers Co., known for their original New England oyster crackers, with 250 lbs of these crackers generously incorporated into the brewing process. “We’re thrilled to see our oyster crackers used in such an inventive way,” said Bob Helland, COO/EVP Sales & Marketing at Westminster Bakers Co. “This unique twist brings a familiar taste into a whole new format, and we can’t wait for everyone to experience it.”
Lobster Proper, a celebrated Massachusetts lobster pop-up famous for its mouth-watering lobster rolls, contributed their culinary knowledge to ensure the beer complements their dishes perfectly. “While this beer doesn’t feature lobster (this time), we collaborated closely with Lord Hobo to craft a flavor profile that pairs seamlessly with our rolls,” said Jake Goldenshtein, Co-Founder of Lobster Proper. “The New England Chowder NEIPA is the ideal match with our menu, especially on those warm summer days.”
This beer combines a blend of carefully selected hops and oyster crackers, delivering a balanced taste with hoppy and tropical notes. The addition of lactose adds a smooth, creamy mouthfeel, making it an ideal summer beverage. It will be available in 16oz 4-packs and on draft at select locations across Lord Hobo’s distribution footprint starting August 12th. To locate the beer near you, visit Lord Hobo’s Beer Finder.
Join Lord Hobo on August 9th at the Woburn Taproom for the official launch party. Meet the creators behind this special brew, enjoy the unique flavors of the New England Chowder NEIPA, and celebrate with the team. Lobster Proper will be on-site dishing out their classic lobsters and a special menu created just for the event. Meanwhile, Lord Hobo will serve up a specialty menu featuring Westminster Oyster Crackers to perfectly complement the beer. Enjoy live music and a full-on New England-themed takeover of the taproom.
Event Details:
● Date: August 9, 2024
● Time: 3:00 PM – 11:00 PM
● Location: Woburn Taproom, 5 Draper St, Woburn, MA 01801
For more information, visit Lord Hobo Brewing’s website or follow @lordhobobrewing,
@lobsterproper, and @westminsterbakers on social media.
Established in 2015, Lord Hobo Brewing Company originated from a Boston craft beer bar. Now entering our ninth year, we persist in expanding and delivering innovative New England-style brews to our enthusiastic and loyal supporters. Based in Woburn, Massachusetts, our brewery is the heart of our operations. What started with a small tasting room and a few recipes has grown into a spacious venue that hosts over 400 guests. Featuring a full kitchen and a cozy outdoor patio, our Woburn Taproom is the center of our brewing adventures. In 2021, we expanded with the launch of Lord Hobo Boston, a 3,500-square-foot brewery and restaurant in Boston’s lively Seaport District. Today, Lord Hobo is available in nine states across the Eastern U.S., through 11 wholesale partners. Our dedication to crafting outstanding beers drives our continued success and growth.
Westminster, founded in 1828 and based in Rutland, Vermont, is a leading manufacturer of super premium, all-natural oyster, and snack cracker products. Westminster’s products are served across the country in leading restaurants and other food service establishments and sold through retail channels under the Westminster and Olde Cape Cod brands.
Founded in 2021, Lobster Proper is a Massachusetts-based pop-up that's making waves in Boston with its standout lobster rolls. Driven by a passion for serving up the freshest, most creative, and mouth- watering lobster dishes, Lobster Proper has quickly become the go-to spot for seafood lovers in the area. Renowned for its commitment to quality and innovative flair, Lobster Proper has earned accolades as one of Boston’s top destinations for an unforgettable lobster roll, breaking the boundaries of the traditional New England roll. PICK your fresh-baked artisan bread, CHOOSE your homemade sauce, and enjoy your roll the PROPER way!
