PRESS RELEASE January 18, 2024 (Massachusetts) – Join us and get involved by hosting events March 2 through 9, 2024 for Mass Beer Week. The goal of the weeklong series of events is to shine a bright spotlight on the amazing craft beer made in our state and to draw traffic and tourism to your establishments to drink it all in!
Joining is easy! The only requirement is that your event must focus exclusively on beer brewed in the state of Massachusetts. Need ideas? We’ve got you covered — and these ideas can be virtual or in-person:
Host a beer & food pairing experience (live or in-person)
Curate a four course meal, cheese or chocolate pairing experience and provide educational cards or a guided tour with the brewer. Talk about how beer and food complement one another and provide attendees with tips for doing their own pairings at home. No kitchen? No problem. Support a local restaurant or food truck by teaming up to create meal kits that can be picked up and brought home with a 4-pack from your brewery.
Host a tasting, panel discussion or educational event
Release a special beer and offer a beerside chat with the brewer. Bring in your maltster, and/or hop grower to talk about the ingredients and process, while the brewer covers technique and taste. Other educational topics could include – beer glassware and how to pour the perfect pint, a cooking with beer demo, or a tour and history lesson on your brewery. The possibilities are endless!
Beer Collaboration
Team up with a fellow Massachusetts brewer from your area or across the Commonwealth to brew up a special release during Mass Beer Week. Beer is better brewed together!
Spread the word!
Spread the word about Mass Beer Week by utilizing the Mass Brewer Guild’s social media toolkit and tagging posts with #MassBeerWeek #DrinkMassMadeBeer
Be creative! Have fun!
Be sure to post your event on Facebook and add “Mass Beer Week” as a co-host. Doing so will ensure that your event is automatically populated on our Mass Beer Week calendar.
