PRESS RELEASE / July 24, 2023 (Milford, CT) – Closer By The Mile, Athletic Brewing’s award-winning collaboration IPA brewed for the Pan-Mass Challenge, has returned for the fourth year in a row and is now available to purchase while supplies last at athleticbrewing.com.
Bursting with bright, bold notes of citrus and stone fruit alongside delicate aromas of lemongrass and pine, Closer By The Mile is a refreshing and triumphant toast to the road ahead with a crisp, clean finish. 100% of the profits will go directly to raising funds for cancer research and treatment at Dana-Farber Cancer Institute.
“Athletic Brewing has proudly supported the Pan-Mass Challenge as the official non-alcoholic beer since 2019. Since teaming up with the PMC, we’ve donated more than $100,000 in profits from the sale of Closer By The Mile, an award-winning IPA brewed in honor of those who pedal across Massachusetts every August in a quest to help defeat cancer.” – Bill Shufelt (Co-Founder & CEO)
Founded in 1980, the Pan-Mass Challenge is an annual bike-a-thon that raises more money for charity than any other single athletic fundraising event in the country. 100 percent of all rider-raised funds go directly to cancer research and treatment at Dana-Farber.
Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 75 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.