Neighborhood Placing Emphasis on Outdoor Fun, Fitness and Food This June
PRESS RELEASE / May 18, 2021 (Somerville, MA) – At the heart of Assembly Row, Somerville’s fast-growing neighborhood, Night Shift Brewing launches an Owl’s Nest beer garden location this summer with food by The Smoke Shop BBQ, serving as the centerpiece of a newly activated greenspace. Family-friendly amenities including pickleball, shuffleboard and cabanas from PKL Boston join the beer garden at the south end of the neighborhood adjacent to The Smoke Shop in between Foley Street and Revolution Drive. Throughout the summer, outdoor yoga and fitness from FITRow studios, live music and pop-up games will welcome visitors, neighbors and area
workers across all of Assembly Row.
“We cannot wait to share this exciting, new, outdoor experience with everyone,” said Michael Oxton, Co-Founder,
Night Shift Brewing. “Assembly Row has become a true destination if you want to do something fun. We couldn’t be more thrilled to join the neighborhood.”
“Night Shift is a homegrown local favorite and we’re excited to partner with them as we activate the next phase of Assembly Row,” said David Middleton, General Manager for Federal Realty Investment Trust. “We are welcoming new residents at Miscela and PUMA employees with dynamic outdoor programming to take advantage of the open space throughout the neighborhood and a number of new dining and retail resources.”
PKL is launching a brand-new concept centered around the hot sport of pickleball. Guests are encouraged to book in advance to reserve any of PKL’s four pickleball courts, three shuffleboard courts or four private cabanas with food & beverage service. The 12,000 square foot outdoor venue will be the newest addition to Assembly Row’s activated block and is slated to open later this
summer.
“Our team is excited to preview our new pickleball entertainment experience outdoors this summer at Assembly Row,” said Kaitlyn Coakley of PKL Boston. “Good food, great drinks and a little friendly competition is always fun and what PKL promises to deliver.”
Additional activations and events are planned throughout the neighborhood, dining venues have expanded outdoor capacity, plus additional public seating has been added to help visitors enjoy takeout options. New restaurants opening this summer include Shake Shack, sweetgreen, La Macaron and Parla alongside newly open essential retailers Warby Parker, Sephora and CVS. Additionally, the neighborhood welcomes Miscela, a new 500-unit luxury apartment building this summer with a variety of outdoor spaces.
Assembly Row offers multiple parking options, with the first three hours free, including a 600-space parking garage on Foley Street across from these new offerings. For more information on events, hours, activities and parking, visit AssemblyRow.com.
Night Shift Brewing has its roots in a small kitchen on Josephine Ave in Somerville, MA. In 2007, Co-Founders Rob, Mike, and Michael began homebrewing at night, making beers for friends and family that they hoped were more interesting and flavorful than the commercial options on shelves. In 2012, the trio moved their hobby to a small Everett warehouse and launched the business. They relied on a “craft better” mindset and their passionate community of loyal customers to quickly grow their staff, production, and distribution in the local market. Today, Night Shift Brewing operates locations in Everett and Boston MA, and distributes beer throughout MA, CT, PA, NY, ME, and NH.
PKL is a premium pickleball entertainment concept where the competition of sports meets your favorite local hangout with your crew. The concept was created by a group of friends playing the increasingly popular game of pickleball every Sunday afternoon. The social group, always up for kicking back and having fun, wanted to create a venue where pickleball could be played year-round, with good vibes, new friends, and drinks flowing all in an unforgettable atmosphere. A brick and mortar location is slated for early 2022 in Boston. For more information, visit www.playpkl.com
Assembly Row is one of Greater Boston’s fastest growing neighborhood destinations. Conveniently located along I-93 and with direct access to Downtown Boston via the Orange Line and its dedicated MBTA station, Assembly Row is a dynamic neighborhood that offers first-class working, living, shopping, entertainment, and dining experiences. With Phase III now underway, Assembly Row boasts 830k square feet of office space, 1,000 residential units, a 158-key hotel, and 500k square feet of retail, restaurant, and entertainment. When fully built across 40 acres along the Mystic River, the Assembly Row neighborhood will feature a total of 635,000 square feet of retail and restaurant space, 2.0 million square feet of office space, and 1,800 residences.
Assembly Row currently offers more than 30 national brands, including Polo Ralph Lauren, Nike Factory, Saks Fifth Avenue OFF 5TH, and J. Crew Factory. Entertainment options include the 12-screen AMC Assembly Row 12 and IMAX, the only LEGOLAND Discovery Center in New England and Lucky Strike Social. More than a dozen eateries line the Riverfront Park and streets, including Legal On The Mystic, Earl’s Kitchen + Bar, Tony C’s, River Bar, The Smoke Shop and Ruth’s Chris Steakhouse. For more information please visit AssemblyRow.com.
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 101 properties include approximately 2,800 tenants, in 23 million square feet, and approximately 2,900 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 53 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
