Fresh Food Generation + Roundhead Brewing Company invite communities to take part: First-ever beer garden series licensed in City of Boston neighborhood parks
PRESS RELEASE / June 1, 2024 (Boston, MA) – Today, Roundhead Brewing Company and Fresh Food Generation announce Alianza Park Series, a first-of-its-kind mobile beer garden and hospitality series coming to seven neighborhood parks across the City of Boston. Alianza Park Series combines a menu of small-batch brews from the Latino-owned Roundhead Brewing Company and farm-to-plate Caribbean American eats from Fresh Food Generation. Alianza (“Alliance”) speaks to the business partnership, and invites attendees to travel and build community across Boston neighborhoods.
At each location, Alianza will operate from Wednesday to Sunday for two consecutive weeks before traveling to the next City of Boston neighborhood park. The first activation will launch in South Boston at A-Street Park on June 19.
“Roundhead partners with Fresh Food Generation to bring people together across Boston’s neighborhoods,” said Luis Espinoza, co-owner of Roundhead Brewing Company. “I am very proud to combine our cultures, and be a part of something that can only happen here in Boston.”
Alianza invites neighborhood groups, Boston-area artists, and local businesses to contribute to each site’s event calendar, to help promote the series, and to visit all seven neighborhood locations. Roundhead Brewing is offering a “passport”program to encourage visitors to travel and collect stamps from all seven neighborhood locations; travelers can redeem their stamped passports for prizes at Roundhead’s brewery and taproom in Hyde Park.
“Every two weeks, not only will the location change, but we will be featuring a new menu item in honor of each neighborhood.,” said Cassandria Campbell, CEO of Fresh Food Generation, a Boston native. “We’re excited to take our restaurant services on the road and create experiences in neighborhood parks as another place for people to connect. In designing the beer gardens, we are reserving space for local artists and organizations to organize activities and connect with visitors to their neighborhood.”
To make Alianza possible, Roundhead Brewing Company and Fresh Food Generation took on a 14-week lease and special use permit under a contract with the City of Boston Department of Parks and Recreation. These locally owned, BIPOC-owned small businesses were awarded the contract in February 2024. Alianzawill work to create a more robust and vibrant public life for residents and visitors in Boston
For more information about Alianza Park Series, visit roundheadbrewing.com/alianza. A complete schedule of neighborhood locations can also be found on Instagram (@AlianzaBoston). Group Packages also available: email alianzaparkseries@gmail.com for more information.
Fresh Food Generation is a farm-to-plate Caribbean American restaurant, catering and food truck. We combine New England ingredients with bold Caribbean and Southern flavors to create a meal that’s enticing and fresh. We started in 2015 with a bright red food truck and the vision that good food should be accessible in every neighborhood. In 2021, we opened a restaurant in the Codman Square neighborhood of Dorchester. We’re a multi-cultural, intergenerational culinary team that values quality food cooked from the heart. Our menu is the evolution of ten years of menu makers. In 2023, we were 1 of 6 Massachusetts businesses to receive the Greater Chamber of Commerce award for Small Business of the Year, in the category of Innovation and Growth. More information about Fresh Food Generation can be found at Freshfoodgeneration.com and on social media (@Freshfoodgeneration).
About Roundhead Brewing Company
Roundhead Brewing Company, the first Latino-owned brewery in Massachusetts, is a five-barrel brewery and community taproom located in the Boston neighborhood of Hyde Park. Great beer is the starting point for Roundhead’s mission: cerveza que reúne // beer that brings people together. Roundhead offers small-batch brews with a Latino influence, as well as creative food combinations from the brewery’s own pizza kitchen. Roundhead was awarded 2023 Best Brewery by Boston Magazine. The company is locally owned by Boston residents Luis Espinoza and Craig Panzer, who met each other on the sidelines of their kids’ Jamaica Plain Youth Soccer games. Roundhead Brewing Company operates from the historic Powerhouse at Westinghouse Plaza. Great beer and inclusive community now fuel the continued success of this neighborhood brewery. More information about Roundhead can be found at Roundheadbrewing.com and on social media (@Roundheadbrew).
